| Book List ~ Marketing & Market Research |
| Title | Author/Editor |
| 2000 Canadian Postal Target Markets | Generation 5 |
| 2005 Financial Post Markets - Canadian Demographics | Financial Post |
| 78 Tricks, Tips & Techniques to Make Your Advertising Payoff Big | |
| Family Expenditure in Canada 1996 | Statistics Canada |
| Killer Advertising Secrets | Halbert, Gary C. |
| Knock-out Marketing | Ferreri, Jack |
| Look Before You Leap | Doman, Dennison & Doman |
| Market Research Handbook 2005 | Statistics Canada |
| Marketing for a Small Manufacturing Business | Min. of Industry, Trade and Technology |
| Marketing for a Small Service Business | Min. of Industry, Trade and Technology |
| Marketing for a Small Retail Business | Min. of Industry, Trade and Technology |
| Marketing Your Product | Cyr, Donald G. |
| Marketing Your Service | Cyr, Donald G. |
| Statistics Canada Catalogue 1997 | Statistics Canada |
| The Advertising Advantage | Laurie, Hugh |
| The Advertising Handbook | Dennison, Dell |
| The Power of Exhibit Marketing | Siskind, Barry |